Case Study: Flooring Contractor

How Ashwoth Growth Marketing helped Texas hardwood flooring expand into new service areas and consistently generate larger flooring installation projects of 800 sq ft and more.

31%

Increase in bigger jobs of 800 sq ft & larger.

Through Local SEO, Google Business Profile optimization, Website Design and Google Ads.

The Problem

Texas hardwood flooring had experienced steady growth, but their momentum had stalled. Despite offering high quality product and flooring installation services, their online visibility was limited to their immediate zip code.

This made it difficult for them to reach homeowners in surrounding areas and secure larger flooring installation projects. Without stronger visibility in nearby service areas, opportunities for larger jobs of 800 sq ft or more were being missed.

To restart growth, the business needed a strategy that would expand their reach across multiple service areas and attract higher value flooring installation projects.

The partnership

They partnered with Ashwoth Growth Marketing (formerly marketing4flooring) to help expand their reach beyond their primary service area and restart their growth.

They were looking for a marketing partner who could help increase their visibility across surrounding cities and bring in more flooring installation opportunities.

The solution

we implemented a multi channel marketing strategy designed to increase visibility and attract higher value flooring installation projects.

SEO

Strategic optimization to expand their visibility in local search results across surrounding service areas.

GBP Optimization

Enhanced Google Business Profile optimization to improve their visibility in local map results and help nearby homeowners find their flooring installation services.

Paid Ads

Performance driven campaigns targeting homeowners searching for hardwood flooring installation and larger flooring projects.

Website Design

A redesigned website built to better showcase their flooring services and convert more visitors into qualified installation leads.

The Results

As a result of this strategy, Texas hardwood flooring expanded their reach across new service areas and began attracting larger flooring installation projects.

Their ranking on Google in their service area.

  • More flooring projects 800 sq ft and larger.

  • Expanded visibility across multiple service areas.

  • A predictable system for generating qualified flooring leads.

  • 31% increase in hardwood installation jobs

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